Phil Knight · set in the movement 25 memos drawnquoted verbatim
The Principals · Jewel XII of XXI
Phil Knight
Co-founder and former chairman of Nike.
- Calibres
- Shoe Dog: A Memoir by the Creator of Nike · Pour Your Heart Into It
- Jewels set
- 25 memos drawn to date
- Most recent
- March 2026
Drawn from Knight
All memos →How 4 Billionaires Built Iconic Brands From Nothing — And What They All Got Right
Like a Virgin, Play Nice But Win, Shoe Dog: A Memoir by the Creator of Nike, Pour Your Heart Into It
Power reserve 13 min Ref. 266 · deep divesHow 4 Billionaires Lead When Everything Is Falling Apart
Grinding It Out, Shoe Dog: A Memoir by the Creator of Nike, What I Know for Sure, Berkshire Shareholder Letters
Power reserve 13 min Ref. 220 · deep divesHow 4 Billionaires Think About Scaling — And Where They Fundamentally Disagree
What It Takes, The Virgin Way, What I Know for Sure, Shoe Dog: A Memoir by the Creator of Nike
Power reserve 13 min Ref. 123 · deep divesHow Self-Made Billionaires Negotiate: Lessons From the Deals That Built Empires
Shoe Dog: A Memoir by the Creator of Nike, How to Win at the Sport of Business, Play Nice But Win, Trailblazer
Power reserve 11 min Ref. 180 · Single QuotesPhil Knight Had No Master Plan — And That’s Why Nike Exists
Shoe Dog: A Memoir by the Creator of Nike
Power reserve 2 min Ref. 75 · Single QuotesPhil Knight Didn’t Plan to Build Nike — He Just Didn’t Plan Too Far Ahead
Shoe Dog
Power reserve 2 min Ref. 187 · Single QuotesPhil Knight Never Had a Master Plan — And That’s Exactly Why Nike Exists
Shoe Dog: A Memoir by the Creator of Nike
Power reserve 2 min Ref. 211 · versusPhil Knight vs. Howard Schultz: Short-Term Instinct vs. Total Commitment
Shoe Dog: A Memoir by the Creator of Nike, Pour Your Heart Into It
Power reserve 5 min Ref. 234 · Single QuotesPhil Knight’s Obsession With Factories: The Insight That Built Nike’s Edge
Shoe Dog: A Memoir by the Creator of Nike
Power reserve 3 min Ref. 121 · versusPhil Knight vs. Richard Branson: Short-Term Drift vs. Taking the First Leap
Shoe Dog: A Memoir by the Creator of Nike, Losing My Virginity
Power reserve 4 min Ref. 195 · quick takesPhil Knight’s Obsession With Factories Over Everything Else
Shoe Dog: A Memoir by the Creator of Nike
Power reserve 1 min Ref. 190 · versusPhil Knight vs. Ted Turner: Short-Term Improvisation vs. Purposeful Vision
Shoe Dog: A Memoir by the Creator of Nike, Call Me Ted
Power reserve 5 minTheir calibres in the library
Cal. 001 Shoe Dog: A Memoir by the Creator of Nike 10 memos drawn Cal. 002 Pour Your Heart Into It 1 memos drawnThe next Knight memo arrives on a Tuesday
One memo a week from the manufacture: the passage as written, the chapter it lives in, and what it is worth to whatever you are building.
Lifetime guarantee · Stop any Tuesday