Billionaire Memo

The Collection

Every memo, newest first

186 memos drawn from books their authors wrote themselves. Each one quotes the passage verbatim and names the book it came from.

  1. Ref. 269 The Andy Grove Line Michael Dell Put at the Front of His Book — and Lived Twice Play Nice But Win 3 min
  2. Ref. 267 Charlie Munger’s Blunt Advice for Anyone Afraid to Think Differently Poor Charlie's Almanack 3 min
  3. Ref. 268 How John D. Rockefeller Turned Market Chaos Into a Lifelong Advantage Random Reminiscences of Men and Events 3 min
  4. Ref. 145 Bloomberg vs. Trump: Relentless Improvement vs. Relentless Ambition Bloomberg by Bloomberg, The Art of the Deal 5 min
  5. Ref. 141 Donald Trump vs. Mark Cuban: Born Instincts vs. Relentless Preparation The Art of the Deal, How to Win at the Sport of Business 4 min
  6. Ref. 115 How 4 Billionaires Actually Scaled Their Businesses — And What They’d Tell You to Do Differently Call Me Ted, Principles: Life and Work, Screw It, Let's Do It, The Art of the Deal 13 min
  7. Ref. 242 How 4 Billionaires Approach Negotiation and Deal-Making — And Where They Sharply Disagree Made in America, Zero to One, How to Win at the Sport of Business, Am I Being Too Subtle 12 min
  8. Ref. 107 Donald Trump’s One Rule for Thinking That Separates Winners from Everyone Else The Art of the Deal 2 min
  9. Ref. 216 How 4 Billionaires Built Brands From Nothing — And What They Disagree About Direct from Dell, Screw It, Let's Do It, How Countries Go Broke, Bloomberg by Bloomberg 12 min
  10. Ref. 103 How 4 Billionaires Built Iconic Brands From Nothing — And What They All Got Right Like a Virgin, Play Nice But Win, Shoe Dog: A Memoir by the Creator of Nike, Pour Your Heart Into It 13 min
  11. Ref. 260 How 4 Billionaires Handle Failure — And What Their Differences Reveal Warren Buffett's 1968 Annual Letter, Principles: Life and Work, Direct from Dell, Call Me Ted 12 min
  12. Ref. 85 How 4 Billionaires Handle Failure — And What They Do Differently Bloomberg by Bloomberg, Berkshire Shareholder Letter 1999, Measure What Matters, Principles: Life and Work 11 min
  13. Ref. 224 How 4 Billionaires Handle Failure — And What Their Approaches Reveal About Success Berkshire Shareholder Letters, Principles: Life and Work, What I Know for Sure, Bloomberg by Bloomberg 11 min
  14. Ref. 194 How 4 Billionaires Led Through Crisis — And What Separates Those Who Survived From Those Who Thrived Direct from Dell, Call Me Ted, The Virgin Way, Pour Your Heart Into It 12 min
  15. Ref. 266 How 4 Billionaires Lead When Everything Is Falling Apart Grinding It Out, Shoe Dog: A Memoir by the Creator of Nike, What I Know for Sure, Berkshire Shareholder Letters 13 min
  16. Ref. 157 How 4 Billionaires Make Decisions When Nobody Knows What Happens Next Onward, Grinding It Out, Losing My Virginity, How to Win at the Sport of Business 13 min
  17. Ref. 220 How 4 Billionaires Think About Scaling — And Where They Fundamentally Disagree What It Takes, The Virgin Way, What I Know for Sure, Shoe Dog: A Memoir by the Creator of Nike 13 min
  18. Ref. 92 How Billionaires Actually Think About Cash Flow — And Why Most Business Owners Get It Wrong Onward, Principles for Navigating Big Debt Crises, Play Nice But Win, Made in America 12 min
  19. Ref. 119 How Ray Dalio Turned 50 Years of Debt Cycles Into a System That Beat the 2008 Crisis Principles for Navigating Big Debt Crises 2 min
  20. Ref. 123 How Self-Made Billionaires Negotiate: Lessons From the Deals That Built Empires Shoe Dog: A Memoir by the Creator of Nike, How to Win at the Sport of Business, Play Nice But Win, Trailblazer 11 min
  21. Ref. 82 Howard Schultz on the Moment Commitment Changes Everything Pour Your Heart Into It 1 min
  22. Ref. 127 Howard Schultz vs. Ray Dalio: Leading with Heart vs. Leading with Systems Pour Your Heart Into It, Principles: Life and Work 5 min
  23. Ref. 106 Howard Schultz on Why Commitment Comes Before the Map Onward, A Beverage of Truth 3 min
  24. Ref. 70 Howard Schultz’s Quiet Leadership Rule: ‘We’ Before ‘I’ Onward, A Reservoir of Trust 2 min
  25. Ref. 68 Jeff Bezos vs. Michael Bloomberg: Embracing Failure vs. Eliminating Risk Invent and Wander, Bloomberg by Bloomberg 5 min
  26. Ref. 113 Jeff Bezos vs. Ray Dalio: Embracing Failure vs. Learning from It Systematically Invent and Wander, Principles: Life and Work 5 min
  27. Ref. 223 Jeff Bezos vs. Reed Hastings: Productive Wandering vs. Disciplined Freedom Invent and Wander, No Rules Rules 5 min
  28. Ref. 167 Jeff Bezos’s Case for Getting Lost on Purpose Invent and Wander, Intuition, Curiosity, and the Power of Wandering (2018) 2 min
  29. Ref. 239 John Doerr vs. Oprah Winfrey: Measuring Progress vs. Trusting the Process Measure What Matters, What I Know for Sure 5 min
  30. Ref. 87 John Doerr vs. Reed Hastings: Measure Everything vs. Trust Everything Measure What Matters, No Rules Rules 5 min
  31. Ref. 133 Why John Doerr Ties Accountability to Who Can See Your Goals Measure What Matters 2 min
  32. Ref. 204 John Doerr’s Closing Conviction: The Mantra Behind One of Silicon Valley’s Most Influential Books Measure What Matters 2 min
  33. Ref. 227 John Doerr’s Parting Lesson: Why It Always Takes a Team to Win Measure What Matters 2 min
  34. Ref. 142 Mark Cuban vs. Michael Dell: Competitive Obsession vs. Customer Obsession How to Win at the Sport of Business, Direct from Dell 4 min
  35. Ref. 255 Mark Cuban’s Definition of Relaxing Will Make You Rethink Every Idle Moment How to Win at the Sport of Business 3 min
  36. Ref. 189 Mark Cuban’s Simple Test for Whether You’re Serious About Business How to Win at the Sport of Business 2 min
  37. Ref. 108 Michael Bloomberg’s Blunt Truth About Risk and Reward Bloomberg by Bloomberg 1 min
  38. Ref. 158 Michael Dell Took His Company Private — Then Won It All Back Play Nice But Win 3 min
  39. Ref. 207 Michael Dell vs. John Doerr: Customer Instinct vs. Measured Targets Direct from Dell, Measure What Matters 4 min
  40. Ref. 178 Michael Dell vs. Ray Dalio: Building on Direct Feedback vs. Reading Historical Patterns Direct from Dell, How Countries Go Broke 5 min
  41. Ref. 197 Michael Dell’s Formula: Play Nice, But Always Win Play Nice But Win 1 min
  42. Ref. 159 Michael Dell’s Quiet Edge: Why He Never Needed to Break the Rules to Win Play Nice But Win 2 min
  43. Ref. 256 Oprah Winfrey vs. Mark Cuban: Leading from the Inside Out vs. Winning from the Outside In What I Know for Sure, How to Win at the Sport of Business 4 min
  44. Ref. 73 Oprah Winfrey’s Quiet Principle for Getting Through the Hardest Days What I Know for Sure 3 min
  45. Ref. 111 Peter Thiel vs. Howard Schultz: Create Something New vs. Perfect Something Beloved Zero to One, Pour Your Heart Into It 5 min
  46. Ref. 219 Peter Thiel’s Warning to Every Startup Founder Zero to One 1 min
  47. Ref. 236 Peter Thiel’s Warning: Today’s Profits Won’t Save You Tomorrow Zero to One 1 min
  48. Ref. 187 Phil Knight Never Had a Master Plan — And That’s Exactly Why Nike Exists Shoe Dog: A Memoir by the Creator of Nike, 1962 2 min
  49. Ref. 211 Phil Knight vs. Howard Schultz: Short-Term Instinct vs. Total Commitment Shoe Dog: A Memoir by the Creator of Nike, Pour Your Heart Into It 5 min
  50. Ref. 121 Phil Knight vs. Richard Branson: Short-Term Drift vs. Taking the First Leap Shoe Dog: A Memoir by the Creator of Nike, Losing My Virginity 4 min
  51. Ref. 190 Phil Knight vs. Ted Turner: Short-Term Improvisation vs. Purposeful Vision Shoe Dog: A Memoir by the Creator of Nike, Call Me Ted 5 min
  52. Ref. 234 Phil Knight’s Obsession With Factories: The Insight That Built Nike’s Edge Shoe Dog: A Memoir by the Creator of Nike, 1976 3 min
  53. Ref. 163 Ray Dalio vs. Ray Kroc: Reading the World’s Patterns vs. Grinding Until the Opportunity Arrives Principles for Dealing with the Changing World Order, Grinding It Out 4 min
  54. Ref. 248 Ray Dalio’s Simple Rule for Never Making a Decision He Regrets Principles: Life and Work, Embrace Reality and Deal with It 2 min
  55. Ref. 83 Ray Dalio’s Warning: No Empire, Currency, or System Lasts Forever — Yet We’re Always Surprised Principles for Dealing with the Changing World Order 3 min
  56. Ref. 155 Ray Dalio’s Warning: The Three Forces That Have Collapsed Every Empire in History Principles for Dealing with the Changing World Order 3 min
  57. Ref. 244 Reed Hastings on Freedom and Responsibility: Netflix’s Unlikely Formula No Rules Rules 1 min
  58. Ref. 91 Reed Hastings on Why ‘Freedom and Responsibility’ Isn’t a Contradiction No Rules Rules 1 min
  59. Ref. 182 Reed Hastings’ Real Achievement Wasn’t Reinventing Television — It Was Reinventing How Companies Treat People No Rules Rules 3 min
  60. Ref. 102 Reed Hastings vs. Richard Branson: Radical Structure vs. Radical Freedom No Rules Rules, The Virgin Way 5 min
  61. Ref. 114 Reed Hastings vs. Sam Zell: No Rules Culture vs. Straight-Talk Discipline No Rules Rules, Am I Being Too Subtle 5 min
  62. Ref. 132 Richard Branson Hates ‘Thinking Outside the Box’ — Here’s What He Does Instead The Virgin Way 2 min
  63. Ref. 137 Richard Branson vs. Jeff Bezos: Jump First vs. Regret Nothing Losing My Virginity, Invent and Wander 4 min
  64. Ref. 200 Richard Branson vs. Marc Benioff: Leap First vs. Climb Smart Screw It, Let's Do It, Trailblazer 5 min
  65. Ref. 259 Richard Branson vs. Oprah Winfrey: Act First vs. Reflect First Screw It, Let's Do It, What I Know for Sure 5 min
  66. Ref. 235 Richard Branson vs. Sam Zell: Leap First vs. Look Hard Losing My Virginity, Am I Being Too Subtle 5 min
  67. Ref. 130 Richard Branson’s One-Word Rule for Building a Billion-Dollar Empire Screw It, Let's Do It, Just Do It! 2 min
  68. Ref. 186 Richard Branson’s One-Word Rule for Building a Multi-Billion Dollar Empire Screw It, Let's Do It, Just Do It! 2 min
  69. Ref. 226 Richard Branson’s Problem With ‘Thinking Outside the Box’ The Virgin Way 1 min
  70. Ref. 171 Richard Branson’s Simple Test for Knowing When to Actually Worry About Failure The Virgin Way 2 min
  71. Ref. 262 Richard Branson’s Simple Rule for a Life Worth Living Losing My Virginity 2 min
  72. Ref. 257 Richard Branson’s Two-Letter Word That Kills More Ideas Than Failure Ever Could Screw It, Let's Do It, Just Do It! 1 min
  73. Ref. 218 Richard Branson’s Two-Word Business Philosophy Screw It, Let's Do It, Just Do It! 1 min
  74. Ref. 79 Richard Branson’s Two-Word Philosophy That Built a $5 Billion Empire Screw It, Let's Do It, Just Do It! 2 min
  75. Ref. 71 Sam Walton on the Price of Being ‘The Richest Man in America’ Made in America 1 min
  76. Ref. 94 Sam Walton’s Secret Weapon: He Never Forgot Where He Came From Made in America 2 min
  77. Ref. 202 Sam Zell Built a Real Estate Empire by Saying What Everyone Else Was Too Polite to Say Am I Being Too Subtle? 2 min
  78. Ref. 175 Sam Zell’s Business Card Is a Warning Am I Being Too Subtle? 1 min
  79. Ref. 245 Sam Zell’s Case for Saying Exactly What You Mean Am I Being Too Subtle? 1 min
  80. Ref. 254 Sam Zell’s One-Line Philosophy That Explains Every Deal He Ever Made Am I Being Too Subtle? 2 min
  81. Ref. 172 Sam Zell’s Rule: Never Apologize for Being Direct Am I Being Too Subtle? 1 min
  82. Ref. 156 Schwarzman vs. Thiel: Learning From Failure vs. Never Accepting It What It Takes, Zero to One 5 min
  83. Ref. 98 Schwarzman vs. Zell: Pursuing Excellence vs. Embracing the Rebel Edge What It Takes, Am I Being Too Subtle 5 min
  84. Ref. 229 Seneca’s Warning to Everyone Who Confuses Busy with Productive Tribe of Mentors 1 min
  85. Ref. 177 Stephen Schwarzman’s Definition of Character — It’s Not What Happens to You What It Takes 2 min
  86. Ref. 90 Stephen Schwarzman’s Quiet Rule for Achieving Excellence: Follow Enthusiasm, Not Prestige What It Takes 2 min
  87. Ref. 241 Ted Turner vs. Sam Walton: Showmanship vs. Simplicity Call Me Ted, Made in America 5 min
  88. Ref. 143 The Billboard Test for How to Live Trailblazer 1 min
  89. Ref. 74 The Decision Filter That Changes Everything: Make Every Choice Based on Who You Want to Become Pour Your Heart Into It 3 min
  90. Ref. 153 The George Patton Rule for Reading People Instantly Tribe of Mentors 2 min
  91. Ref. 139 The Hidden Cost of Charging Straight at Your Goals Onward 1 min
  92. Ref. 93 The One Sentence That Explains Why Some People Can Persuade Anyone The One Sentence Persuasion Course 2 min
  93. Ref. 243 What 4 Billionaires Actually Mean by Work Ethic Principles for Navigating Big Debt Crises, Pour Your Heart Into It, Grinding It Out, Direct from Dell 13 min
  94. Ref. 138 The Price of the Prize: What 4 Billionaires Really Gave Up to Get There Principles: Life and Work, The Virgin Way, Berkshire Shareholder Letter 1999, Trailblazer 12 min
  95. Ref. 86 The Question That Stopped Oprah Cold — And Sparked a Career-Defining Search for Truth What I Know for Sure 3 min
  96. Ref. 136 The Question That Stopped Oprah Cold — And Launched Her Most Defining Work What I Know for Sure 2 min
  97. Ref. 76 The Rabbi’s Question That Cuts Through Every Business Dilemma Tribe of Mentors 2 min
  98. Ref. 213 The Ray Dalio Principle That Turns Every Setback Into a Gift Principles: Life and Work, Embrace Reality and Deal with It 2 min
  99. Ref. 152 The Surprising Thing Michael Dell Learned From His Customers That No Competitor Could Copy Direct from Dell 3 min
  100. Ref. 181 The Windshield Wiper Blade That Built Amazon Invent and Wander, Why I Went from a Hedge Fund to Selling Books 1 min
  101. Ref. 96 Trump vs. Knight: Born Instincts vs. Earned Obsession The Art of the Deal, Shoe Dog: A Memoir by the Creator of Nike 4 min
  102. Ref. 258 Trump’s Uncomfortable Truth: The Best Business Minds Aren’t Made in a Classroom The Art of the Deal 2 min
  103. Ref. 117 Trump’s Simple Formula: Aim High, Push Hard The Art of the Deal 1 min
  104. Ref. 246 Trump’s Unsettling Truth: The Smartest Person in the Room Often Loses The Art of the Deal 2 min
  105. Ref. 100 Warren Buffett vs. Ray Dalio: Ignoring the Macro vs. Mapping It Obsessively Berkshire Shareholder Letter 1999, How Countries Go Broke 5 min
  106. Ref. 264 Warren Buffett vs. Ray Dalio: Timeless Principles vs. Cyclical Systems Berkshire Shareholder Letters, How Countries Go Broke 5 min
  107. Ref. 88 Warren Buffett vs. Ray Kroc: Waiting for the Perfect Pitch vs. Grinding Through the Miss Berkshire Shareholder Letter 1999, Grinding It Out 4 min
  108. Ref. 208 Warren Buffett vs. Sam Walton: Sitting Still vs. Never Standing Still Berkshire Shareholder Letter 1999, Made in America 5 min
  109. Ref. 249 Warren Buffett’s Four-Word Rule That Separates Price From Value Tools of Titans 2 min
  110. Ref. 185 Warren Buffett’s Honest Confession: Why Getting Bigger Made Winning Harder Berkshire Hathaway Shareholder Letters 3 min
  111. Ref. 261 Warren Buffett’s Most Counterintuitive Investing Lesson The Psychology of Investing 1 min
  112. Ref. 105 Warren Buffett’s Most Honest Admission: The Year Even Inspector Clouseau Could Have Done Better Berkshire Hathaway Shareholder Letter 1999 2 min
  113. Ref. 160 Warren Buffett’s Secret Persuasion Weapon: Admitting He Was Wrong First Berkshire Shareholder Letters 2 min
  114. Ref. 169 Warren Buffett’s Worst Year: How He Faced Failure With Brutal Honesty Berkshire Hathaway Shareholder Letter 1999 2 min
  115. Ref. 231 Warren Buffett’s Worst Year: How He Faced Failure Without Flinching Berkshire Hathaway Shareholder Letter 1999 2 min
  116. Ref. 77 What 4 Billionaires Know About Building a Company Culture That Actually Sticks Trailblazer, How to Win at the Sport of Business, Principles: Life and Work, What I Know for Sure 11 min
  117. Ref. 134 What 4 Billionaires Really Mean When They Say ‘Never Waste a Crisis’ Shoe Dog: A Memoir by the Creator of Nike, How Countries Go Broke, No Rules Rules, Onward 13 min
  118. Ref. 212 What 4 Billionaires Really Mean When They Talk About Company Culture Pour Your Heart Into It, Am I Being Too Subtle, Call Me Ted, Principles: Life and Work 12 min
  119. Ref. 149 What 4 Billionaires Really Think About Work Ethic and Discipline Screw It, Let's Do It, Trailblazer, Principles for Dealing with the Changing World Order, What I Know for Sure 12 min
  120. Ref. 215 What Billionaires Actually Give Up to Win: Personal Sacrifice and Tradeoffs Across 4 Books Trailblazer, The Art of the Deal, How to Win at the Sport of Business, No Rules Rules 11 min
  121. Ref. 84 What Billionaires Really Mean When They Talk About Customer Obsession Losing My Virginity, What It Takes, Measure What Matters, Principles: Life and Work 11 min
  122. Ref. 129 Why Jeff Bezos Says You Can’t Innovate Without a Long Time Horizon Invent and Wander, Decisions 2 min
  123. Ref. 81 Why Michael Dell Believes Starting Broke Is a Competitive Advantage Direct from Dell 2 min
  124. Ref. 265 Why Ray Dalio Reads Every Debt Crisis the Same Way How Countries Go Broke 1 min
  125. Ref. 99 Why Ray Dalio Spent Decades Mapping Every Major Debt Crisis in History How Countries Go Broke 2 min
  126. Ref. 128 Why Ray Dalio Studies Financial History Like a Doctor Studies Anatomy How Countries Go Broke 1 min
  127. Ref. 162 Why Reed Hastings Believes a Great Workplace Isn’t About Perks — It’s About People No Rules Rules 2 min
  128. Ref. 253 Why Richard Branson Calls Himself ‘Dr Yes’ — And What It Cost Him to Forget It Screw It, Let's Do It, Be Bold 2 min
  129. Ref. 250 Why Richard Branson Banned the Word ‘Can’t’ — And Built an Empire Because of It Screw It, Let's Do It, Just Do It! 2 min
  130. Ref. 263 Why Stephen Schwarzman Tells His Scholars to Embrace Failure First What It Takes 2 min
  131. Ref. 65 Michael Bloomberg vs. Ray Kroc: Betting Early vs. Grinding Late Bloomberg by Bloomberg, Grinding It Out 5 min
  132. Ref. 64 5 Steps Ray Dalio Built to Diagnose Any Failure and Never Repeat It Principles 4 min
  133. Ref. 62 Richard Branson’s Two-Word Philosophy That Built an Empire: Just Do It Screw It, Let's Do It 3 min
  134. Ref. 58 Donald Trump’s Blunt Reason Why the Smartest Person in the Room Rarely Wins The Art of the Deal 3 min
  135. Ref. 51 Donald Trump’s Case for Thinking Bigger The Art of the Deal 2 min
  136. Ref. 42 How 4 Billionaires Built Empires by Obsessing Over Customers — Not Competitors Bloomberg by Bloomberg 13 min
  137. Ref. 25 How 4 Billionaires Make Decisions When Nobody Knows What’s Coming Next Losing My Virginity, Bloomberg by Bloomberg, Zero to One, What It Takes 12 min
  138. Ref. 23 How 4 Billionaires Think About Hiring and Building Teams — Across Their Own Books Pour Your Heart Into It, As I See It, Invent and Wander, Bloomberg by Bloomberg 13 min
  139. Ref. 43 How 4 Billionaires Think About Scaling a Business — And Where They Sharply Disagree Like a Virgin, Zero to One, Onward, Play Nice But Win 12 min
  140. Ref. 57 How 4 Self-Made Billionaires Handle Failure — And Why Their Approaches Are More Different Than You Think Grinding It Out, Principles: Life and Work, Onward, The Art of the Deal 11 min
  141. Ref. 41 How 4 Self-Made Billionaires Think About Innovation and Risk — Across 4 Books Principles: Life and Work, Made in America, Screw It, Let's Do It, Bloomberg by Bloomberg 14 min
  142. Ref. 24 How Billionaires Make Decisions When No One Knows the Answer How to Be Rich 12 min
  143. Ref. 59 How Self-Made Billionaires Think About Customer Obsession — And Why Most Companies Get It Wrong Am I Being Too Subtle, What It Takes, As I See It, Shoe Dog: A Memoir by the Creator of Nike 11 min
  144. Ref. 10 Howard Schultz’s Case for Showing Up Every Single Day — Even When It Doesn’t Feel Like It Matters Pour Your Heart Into It 2 min
  145. Ref. 60 J. Paul Getty’s Unvarnished Truth About a Life Spent in the Arena As I See It 3 min
  146. Ref. 29 J. Paul Getty’s Quiet Blueprint for Wealth: Serve Many People How to Be Rich 2 min
  147. Ref. 45 Jeff Bezos Started Amazon Because of a Walk in Central Park — And a Rule About Regret Invent and Wander, The Purpose of Going into Space 4 min
  148. Ref. 49 J. Paul Getty’s Three-Part Formula for a Good Life As I See It 2 min
  149. Ref. 35 Jeff Bezos Is Building a Clock That Ticks Once a Year Invent and Wander, Decisions 2 min
  150. Ref. 40 Jeff Bezos vs. Michael Bloomberg: Patient Wandering vs. Paranoid Execution Invent and Wander, Bloomberg by Bloomberg 6 min
  151. Ref. 38 John Doerr vs. Marc Benioff: Rigid Measurement vs. Values-Led Navigation Measure What Matters, Trailblazer 5 min
  152. Ref. 17 John Doerr’s Case for Measuring What Actually Matters Measure What Matters 2 min
  153. Ref. 52 Marc Benioff on Why Values Only Matter When They’re Tested Trailblazer 2 min
  154. Ref. 61 Marc Benioff’s Case for Loud Beliefs Trailblazer 2 min
  155. Ref. 26 Mark Cuban’s Relentless Rule: Why He Never Really Stops Working How to Win at the Sport of Business 3 min
  156. Ref. 53 Michael Bloomberg’s Handshake That Built a News Empire Bloomberg by Bloomberg 2 min
  157. Ref. 13 Michael Dell’s Case for Speed Over Perfection Direct from Dell 2 min
  158. Ref. 30 Michael Dell’s Rule for Surviving Business: Learn to Take a Punch Play Nice But Win 2 min
  159. Ref. 12 Peter Thiel’s Case Against Copying — And Why ‘Fresh and Strange’ Beats ‘Proven and Safe’ Zero to One 3 min
  160. Ref. 20 Phil Knight vs. Howard Schultz: Wandering Into Greatness vs. Charging Toward a Vision Shoe Dog: A Memoir by the Creator of Nike, Onward 6 min
  161. Ref. 18 Ray Dalio vs. Peter Thiel: Learning From Patterns vs. Creating Something New Principles: Life and Work, Zero to One 5 min
  162. Ref. 6 Ray Dalio’s Most Underrated Confession — And Why It’s the Key to Everything He Built Principles 2 min
  163. Ref. 7 Ray Dalio’s Most Underrated Skill: Knowing What You Don’t Know Principles: Life and Work, Introduction 3 min
  164. Ref. 5 Ray Dalio’s Self-Taught Superpower: Why Figuring Things Out Beats Knowing Things Principles: Life and Work, The Ultimate Boon: 1995-2010 3 min
  165. Ref. 14 Ray Kroc Didn’t Start Until 52 Grinding It Out 2 min
  166. Ref. 48 Reed Hastings’ Counterintuitive Formula: More Freedom, Fewer Rules, Better Results No Rules Rules 3 min
  167. Ref. 22 Richard Branson vs. Michael Dell: Gut Instinct vs. Data-Driven Decisions Losing My Virginity, Direct from Dell 5 min
  168. Ref. 32 Richard Branson’s Case for Never Learning the ‘Right’ Way Like a Virgin 2 min
  169. Ref. 34 Richard Branson’s One-Question Business Filter The Virgin Way 2 min
  170. Ref. 55 Richard Branson’s Razor-Thin Line Between Empire and Ruin Losing My Virginity 2 min
  171. Ref. 21 Sam Walton vs. Ray Kroc: Compete From Day One vs. Grind Until Your Moment Arrives Made in America, Grinding It Out 6 min
  172. Ref. 9 Sam Walton Was Named the Richest Man in America — And Treated It Like a Problem Made in America 3 min
  173. Ref. 37 Sam Zell vs. Stephen Schwarzman: The Rebel vs. The Institution Builder Am I Being Too Subtle, What It Takes 5 min
  174. Ref. 15 Sam Zell’s Case for the Unglamorous Daily Grind Am I Being Too Subtle? 2 min
  175. Ref. 56 Stephen Schwarzman’s Case for Relentless Daily Action What It Takes 2 min
  176. Ref. 50 Stephen Schwarzman on Why a Small Business Costs the Same as a Big One What It Takes 2 min
  177. Ref. 39 Ted Turner vs. Mark Cuban: Desperate Urgency vs. Relentless Consistency Call Me Ted, How to Win at the Sport of Business 6 min
  178. Ref. 28 The 5:30 AM Phone Call That Saved CNN From Becoming ‘The Kerkorian News Network’ Call Me Ted 2 min
  179. Ref. 46 The Brutal Truth Michael Bloomberg Learned About Risk — From Someone Else Bloomberg by Bloomberg 3 min
  180. Ref. 31 The Counterintuitive Move That Saved Dell: Why Michael Dell Hit the Brakes at Full Speed Direct from Dell 3 min
  181. Ref. 27 Why Marc Benioff Says the CEO Can’t Be the Only One Making the Hard Calls Trailblazer 2 min
  182. Ref. 47 Why Netflix Stripped Away the Rulebook — And Won No Rules Rules 3 min
  183. Ref. 1 The Cowards Never Started and the Weak Died Along the Way Shoe Dog 1 min
  184. Ref. 2 On the Importance of Pain: Two Billionaires, One Lesson Principles 1 min
  185. Ref. 3 The Morning Howard Schultz Walked Into an Italian Espresso Bar and Saw the Future Pour Your Heart Into It 1 min
  186. Ref. 4 Richard Branson on Why Business Plans Are Overrated Losing My Virginity 1 min

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