Billionaire Memo
Play Nice But Win Michael Dell Read in full · 9 memos drawn

The Library · A calibre in the collection

Play Nice But Win

By Michael Dell.

Author
Michael Dell, in their own name
Jewels drawn
9 memos to date

Where Direct from Dell is about building a company, this is about taking it back. The 2013 take-private was the largest technology buyout in history and was contested for months; the 2016 EMC acquisition was larger still.

What the book is actually about

The most interesting passage is not about financing. It is about what a founder can say when confidentiality rules mean he cannot say anything:

“‘So if you trust me, believe me, everything is going to be fine. Don’t worry about it.’ It sounds simple — it was simple. But they did believe me, because I had never lied to them before, and I wasn’t lying now. At the same time, I wasn’t entirely sure how much control I had over the events that were very rapidly unfolding.”

— Michael Dell, Play Nice But Win

That is the book’s thesis in miniature: credibility built over decades is a reserve you draw on precisely when you cannot make an argument. The final clause is what makes it honest — he is asking for trust while privately uncertain he can deliver.

Where to be sceptical

Icahn appears almost entirely as an antagonist. His actual claim — that the buyout price undervalued the company and disadvantaged public shareholders — is a serious one that was litigated, and Dell characterises the man more thoroughly than he engages the argument.

It is also a book about two deals that worked, written by the person who won them. The counterfactual in which the financing fails or the EMC integration goes badly is not explored, because it did not happen to him.

Read it if

  • You want a detailed, inside account of a contested take-private
  • You are interested in what a founder does when legally barred from explaining

Skip it if

  • You want the founding story. That is Direct from Dell
  • You dislike deal minutiae — there is a great deal of it

Read it yourself

Everything above is quoted from the book. If you want the rest of it:

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Drawn from this calibre

All memos →
Ref. 269 · Single Quotes

The Andy Grove Line Michael Dell Put at the Front of His Book — and Lived Twice

Play Nice But Win

Power reserve 3 min
Ref. 103 · deep dives

How 4 Billionaires Built Iconic Brands From Nothing — And What They All Got Right

Like a Virgin, Play Nice But Win, Shoe Dog: A Memoir by the Creator of Nike, Pour Your Heart Into It

Power reserve 13 min
Ref. 92 · deep dives

How Billionaires Actually Think About Cash Flow — And Why Most Business Owners Get It Wrong

Onward, Principles for Navigating Big Debt Crises, Play Nice But Win, Made in America

Power reserve 12 min
Ref. 123 · deep dives

How Self-Made Billionaires Negotiate: Lessons From the Deals That Built Empires

Shoe Dog: A Memoir by the Creator of Nike, How to Win at the Sport of Business, Play Nice But Win, Trailblazer

Power reserve 11 min
Ref. 158 · Founder Stories

Michael Dell Took His Company Private — Then Won It All Back

Play Nice But Win

Power reserve 3 min
Ref. 197 · quick takes

Michael Dell’s Formula: Play Nice, But Always Win

Play Nice But Win

Power reserve 1 min
Ref. 159 · Contrarian Takes

Michael Dell’s Quiet Edge: Why He Never Needed to Break the Rules to Win

Play Nice But Win

Power reserve 2 min
Ref. 43 · deep dives

How 4 Billionaires Think About Scaling a Business — And Where They Sharply Disagree

Like a Virgin, Zero to One, Onward, Play Nice But Win

Power reserve 12 min
Ref. 30 · Founder Stories

Michael Dell’s Rule for Surviving Business: Learn to Take a Punch

Play Nice But Win

Power reserve 2 min

The hand behind the calibre

Framed portrait of Michael Dell The principal Michael Dell 21 memos drawn across the collection Visit the principal →

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