Howard Schultz · set in the movement 21 memos drawnquoted verbatim
The Principals · Jewel II of XXI
Howard Schultz
Former CEO of Starbucks who grew it from 11 stores to 28,000+.
- Calibres
- Onward · Pour Your Heart Into It
- Jewels set
- 21 memos drawn to date
- Most recent
- March 2026
Drawn from Schultz
All memos → Ref. 157 · deep dives
How 4 Billionaires Make Decisions When Nobody Knows What Happens Next
Onward, Grinding It Out, Losing My Virginity, How to Win at the Sport of Business
Power reserve 13 min Ref. 92 · deep divesHow Billionaires Actually Think About Cash Flow — And Why Most Business Owners Get It Wrong
Onward, Principles for Navigating Big Debt Crises, Play Nice But Win, Made in America
Power reserve 12 min Ref. 82 · quick takesHoward Schultz on the Moment Commitment Changes Everything
Pour Your Heart Into It
Power reserve 1 min Ref. 72 · Single QuotesHoward Schultz’s Favorite Quote About Commitment — And Why It Explains Everything He Built
Onward
Power reserve 2 min Ref. 106 · Single QuotesHoward Schultz’s Favorite Quote on Commitment — And Why It Unlocks Everything
Onward
Power reserve 3 min Ref. 232 · Single QuotesHoward Schultz’s Favorite Quote on Commitment — And Why It Unlocks Everything Else
Onward
Power reserve 2 min Ref. 70 · Single QuotesHoward Schultz’s Quiet Leadership Rule: ‘We’ Before ‘I’
Onward
Power reserve 2 min Ref. 188 · Single QuotesThe Decision Filter Every Ambitious Person Should Be Using
Pour Your Heart Into It
Power reserve 2 min Ref. 74 · Single QuotesThe Decision Filter That Changes Everything: Make Every Choice Based on Who You Want to Become
Pour Your Heart Into It
Power reserve 3 min Ref. 139 · quick takesThe Hidden Cost of Charging Straight at Your Goals
Onward
Power reserve 1 min Ref. 233 · quick takesThe Hidden Wisdom in Losing Ground
Onward
Power reserve 1 min Ref. 134 · deep divesWhat 4 Billionaires Really Mean When They Say ‘Never Waste a Crisis’
Shoe Dog: A Memoir by the Creator of Nike, How Countries Go Broke, No Rules Rules, Onward
Power reserve 13 minTheir calibres in the library
Cal. 001 Onward 6 memos drawn Cal. 002 Pour Your Heart Into It 5 memos drawnThe next Schultz memo arrives on a Tuesday
One memo a week from the manufacture: the passage as written, the chapter it lives in, and what it is worth to whatever you are building.
Lifetime guarantee · Stop any Tuesday