Howard Schultz · set in the movement 13 memos drawnquoted verbatim
The Principals · Jewel II of XXI
Howard Schultz
Former CEO of Starbucks who grew it from 11 stores to 28,000+.
- Calibres
- Pour Your Heart Into It · Onward
- Jewels set
- 13 memos drawn to date
- Most recent
- March 2026
Drawn from Schultz
All memos →How 4 Billionaires Make Decisions When Nobody Knows What Happens Next
Onward, Grinding It Out, Losing My Virginity, How to Win at the Sport of Business
Power reserve 13 min Ref. 92 · deep divesHow Billionaires Actually Think About Cash Flow — And Why Most Business Owners Get It Wrong
Onward, Principles for Navigating Big Debt Crises, Play Nice But Win, Made in America
Power reserve 12 min Ref. 82 · quick takesHoward Schultz on the Moment Commitment Changes Everything
Pour Your Heart Into It
Power reserve 1 min Ref. 106 · Single QuotesHoward Schultz on Why Commitment Comes Before the Map
Onward, A Beverage of Truth
Power reserve 3 min Ref. 70 · Single QuotesHoward Schultz’s Quiet Leadership Rule: ‘We’ Before ‘I’
Onward, A Reservoir of Trust
Power reserve 2 min Ref. 74 · Single QuotesThe Decision Filter That Changes Everything: Make Every Choice Based on Who You Want to Become
Pour Your Heart Into It
Power reserve 3 min Ref. 139 · quick takesThe Hidden Cost of Charging Straight at Your Goals
Onward
Power reserve 1 min Ref. 134 · deep divesWhat 4 Billionaires Really Mean When They Say ‘Never Waste a Crisis’
Shoe Dog: A Memoir by the Creator of Nike, How Countries Go Broke, No Rules Rules, Onward
Power reserve 13 min Ref. 43 · deep divesHow 4 Billionaires Think About Scaling a Business — And Where They Sharply Disagree
Like a Virgin, Zero to One, Onward, Play Nice But Win
Power reserve 12 min Ref. 57 · deep divesHow 4 Self-Made Billionaires Handle Failure — And Why Their Approaches Are More Different Than You Think
Grinding It Out, Principles: Life and Work, Onward, The Art of the Deal
Power reserve 11 min Ref. 10 · Single QuotesHoward Schultz’s Case for Showing Up Every Single Day — Even When It Doesn’t Feel Like It Matters
Pour Your Heart Into It
Power reserve 2 min Ref. 20 · versusPhil Knight vs. Howard Schultz: Wandering Into Greatness vs. Charging Toward a Vision
Shoe Dog: A Memoir by the Creator of Nike, Onward
Power reserve 6 minTheir calibres in the library
Cal. 001 Pour Your Heart Into It 4 memos drawn Cal. 002 Onward 3 memos drawnThe next Schultz memo arrives on a Tuesday
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